By Grace Gaynor Wendy’s Twitter presence is one to talk about. With their whopping 3.8 million followers, they sure know how to keep their audience coming back for more. …

By Madeline Blair No joke — this is not just a one-time offer, those with vaccine cards may return to Krispy Kreme every single day for a free doughnut through the end of 2021, talk about incentive! …

By Miranda Chhor Two proud first generation Vietnamese-American sisters, Kim and Vanessa Pham, launched Omsom at the start of the pandemic last year in March. Bringing loud and proud Southeast Asian flavors to the consumer-packaged goods market, Omsom’s mission is “reclaiming and celebrating the multitudes in Asian American flavors’’. Omsom…

By Edwin Chen Advertising to promote a brand and get awareness is one of the most common ways to get consumer’s attention. Marketing attention has largely shifted towards the digital platform and through the internet where our search activity on our devices is yielding data through analytics to give us…

By Jingtian (Oliver) Xie Brands with a product performance problem can be fixed by changing or adjusting the product, but if the product has a reputation problem, that is often much harder to fix. A bad reputation is often tied to consumer emotions. Monosodium Glutamate or MSG has battled with…

By Achraf Bennadi In my first post I had explored how “Big Data” and “Thick Data” complement each other. Now, as we are discussing different marketing tactics and advertisement channel, it is important to understand how marketing firms, agencies, and companies are analyzing this data and coming up with insights…

by Lily Gribbel DISCLAIMER: I have only worked in the PR world for roughly 8 months now, but have learned a ton about the industry, especially in the food world. I am not an expert, even though sometimes you have to fake it until you make it. …

by Catherine Blewer Recently I passed by a Peta ad in Time Square that read “this your sign to go vegan.” Going vegan has never been a serious consideration of mine but I thought the ad was clever and as alternative proteins become increasingly popular I wondered what that means…

By: Kenny Kusina / Kenrick Mercado Restaurants benefit from loyalty programs with returning and repeat customers, and customers not only get to spend their money on food they like, but they also get rewarded for doing so. The majority of restaurants are partnering with app developers to launch their loyalty…